The Math Behind Online Retail Success

Retail Math for fashion industry

Gross Margin Dollars (GM$) is the difference between the retail value of goods sold ($ Net Sales) and the total cost of those goods . This figure shows the value of profit dollars generated by a SKU, style, or department of products. Related to markdowns, the Discount Rate (DR%) is the percent difference between the AIR and the AUR, which indicates not only permanent decreases in price, but also temporary ones driven by short-term promotions.

Retail Math for fashion industry

It is based on actual sales, not planned sales, and actual happenings such as markdowns in the retail store. It is the markup that relates the wholesale cost of goods and other costs charged by the vendor as well as the costs of handling of goods to the profitability of the store. This fundamental course introduces the basic two dimensional and three-dimensional graphic design software platform, known as Computer Aided Design . This course offers students the opportunity to upgrade their digital visual merchandising skills to industry standards and add an additional technical capability to their resumes.

Also, it is important that the measurements are tailored correctly for the customers. Some may doubt that they will ever use math after high school or college, but some industries require having a head for numbers. The fashion industry is not just about clothing, shopping and models; it has a lot of math incorporated into the day-to-day operations.

Aging Inventory

Calculate this metric for each product category and compare it to previous seasons to understand how your business categories are growing and changing over time. Open to Buy calculates how much inventory to purchase, in order to fulfill the planned sales budget and have enough stock cover. Practice math formulas from your workbook or find practice problems online specifically related to the retail niche. By practicing these skills regularly, you will be better able to absorb them. This helps you keep track of growth or decline across stores between two periods. This is a very important metric to track the organic growth of a retailer in existing channels over time.

Our students gain experience working on real-world projects with a unique combination of design and technology. There are no limits to how far your imagination will take with a fashion and retail degree. Visual designers will utilize the function and aesthetics of three-dimensional elements of space and design and how they assist to convey the desired concept. The key objective is to understand physical space in terms of scale and proportion. Textile designers are introduced to the principles of sustainability related from raw materials to finished products and the implications of both as used within the textile industry.

It provides students with realistic information about the evolving landscape of the retailing and apparel merchandise industries. Whether working for a fashion brand or starting a business in fashion, this course explores how a line is created from the research and design stage to the marketing, sourcing, production and distribution stage. It provides insight on how the industry is organized, how apparel and accessory companies operate, and how they are affected by changin technology and globalization.

University of Wisconsin-Stout senior Kalia Moua has created a 20-piece line of spring clothing for an international company that shouts “fierce, fun and flirty. The development of popular entertainment owes much to American myths, icons, heroes and institutions as represented in American popular culture from the late nineteenth century to the present. The history of these art forms through popular novels, films, radio programs, songs and television will be examined. Critical analysis of texts will be accomplished through discussion, essays and research of literary topics, authors and diverse selections.

Average Units Per Store Ups

As a part of this process, fashion professionals must also gain confidence and competency in two primary areas of written expression; organization and mechanics. Mathematics is a required body of knowledge for most fashion professions. An opportunity is provided for strengthening mathematic skills in order to secure academic success. Algebra and it’s applications will be the primary area of study to enhance problem solving skills through practical and real-world applications. Fashion professionals are provided the opportunity to improve and increase their reading comprehension and grammatical skills in order to achieve academic success. Topics include reading for details, improving study skills, proofreading, grammatical enhancement and analytical review.

  • In addition, calculations also are made to determine production costs to make the clothing.
  • This is the amount of gross profit a business earns when an item is sold.
  • A number of student organizations provide you with excellent leadership training, career insights and recreation opportunities.
  • Markdowns are expressed in dollars or as a percentage, and reflect the difference between the original retail price and the new retail price.
  • This critical calculation considers current On-Hand inventory, upcoming receipts, and forecasted/planned sales.
  • Others will be discounted due to customer returns and allowance and/or employee discounts.

The online retail formula isn’t just a matter of figuring out if your CAC is lower than your LTV.The difference between your CAC and LTV will inform you of how you should adjust your marketing spending. In many retail stores, computer systems and automated point-of-sale systems complete most of the calculations for you. Math is used at every level of retailing, from the part-time sales clerk to the executive suite. For example, if you ended the month of February with 105 units on-hand, your EOP from February would be 105. This would also be the amount you’re starting the month of March with, so your BOP for March would also be 105 units. For brands that only sell one SKU, this figure is less useful, as it is most valuable in making comparisons across an entire assortment of goods, rather than for just a single product business.

Wear Fashion Association

The content of this book is very comprehensive and covers almost all retail math a retail buyer typically needs to know. The content is very straightforward and the students like the retail math problems. This course is a study in the acquisition of construction skills and techniques necessary for transforming fabrics into apparel and/or home fashions.

  • Designers will conduct market research, develop a concept, create technical drawings, and source materials for their final collections.
  • The minor consists of 19 credits; 7 courses- 3 of which are required foundations and 4 of which allow for exploration into various business aspects of the industry.
  • Price bundling involves a retailer offering multiple related products, or a main product and its accessories, as one unit for a cheaper price than if each product was sold separately.
  • It is the markup that relates the wholesale cost of goods and other costs charged by the vendor as well as the costs of handling of goods to the profitability of the store.
  • The designers will conduct market research, plan, develop product specification and raw material selection, line development, apparel product costing, sourcing and material testing.
  • For example, you could run quantity promotions, offer payment plans, or even bundle complimentary products together in an irresistible offer.
  • By practicing these skills regularly, you will be better able to absorb them.

The best designers learn to control and manipulate woven fabrics first. The garments developed are then constructed using industrial stretch methods and equipment. Commercial patterns are drafted and developed for perfect fit to individuals and industrial dress forms for standard fit. Pattern evolution for fit is a required skill of designers within the industry. Designers for private clients must have the skills to create garments for individual bodies especially when they don’t conform to commercial sizing. Other e-retailers have been found to change the price of 10–20% of their available products on a daily basis. The product needs to be “special” enough to merit a higher initial price in the minds of consumers.

Planned Receipts Rcpts

A personal model will be secured by each designer for the duration of the course, and old world skills will be studied and practiced. The rules for for men’s garments are explored, and designs established by the designers. A small collection is developed, conceptualized and constructed by the designers for faculty evaluation. The designers are exposed to tailoring construction techniques which are necessary for their individual garments. Designers must learn the properties of the perfect fit, not only for individuals, but also for industry size groupings as determined by various brands.

Designers and Marketing professionals also learn the evolution of fashion over centuries and various theories of dress behaviors. The study also includes knowledge of creating a loyal and satisfactory consumer base, because studying the past helps you to properly repeat it. They assume that average unit costs are linear and stable over time when, in reality, no price perfectly corresponds to volume, nor does any cost remain static. However, keep in mind that stakeholders shouldn’t use these strategies in a vacuum but rather as part of a larger, multi-factor pricing strategy. Once retailers have those formulas down pat, it’s time to look at more advanced pricing considerations. Nor are businesses taking advantage of the latest technological solutions to developing retail price strategies.

Sales = Traffic X Conversion X Atv

45% of companies still use spreadsheets as their primary tool for pricing, according to a 2016 PPS survey. Still, computer programs, especially spreadsheet applications like Excel, are important tools. Buyers use them to create and evaluate inventory purchasing plans and classification planning budgets. Planners use them to analyze numbers, add on markup and apply markdown pricing to plan stocks, balance the flow of new merchandise and maintain balanced stocks.

Skim pricing is also recommended when there is evidence that price-insensitive buyers exist in that market. 2019 Global Pricing Study conducted by Simon Kucher & Partners found that only 12% of businesses identified price as the biggest driver of future profit growth. Price decisions directly impact a retailer’s profitability and competitiveness. Thus, pricing is one of the most important decisions managers have to make.

Ideas for source material will be identified in this course the same way as in the industry by attending fashion shows and collaborating with professionals to identify trends in the marketplace. Pitching articles, conducting interviews, and writing fashion features are some of the learning activities incorporated in this course. A global Retail Math for fashion industry industry for sourcing, the fashion industry must take advantage of low-cost producing countries and their respective manufacturing. However, international trade is a necessity in order to grow and generate profits. The U.S. export-import trade policies/ procedures, current trends and key trade relationships are covered in this course.

Retail Math for fashion industry

An OTB can be calculated in units or dollars, but is usually calculated in terms of cash, as there are variations in costs between products. OTB plans are also incredibly flexible—apply one to a single product category, a department, or across your entire retail business.

This figure is used in calculating the profit margins and Gross Margin Return on Investment of your assortment. Inventory @ Cost is also calculated during the assorting and buying process to ensure that all new merchandise that you have assorted is at or below your Open-To-Buy budget prior to placing orders with your vendors.

Applied to one week, one month or a year, but must be the same for each value of the formula. The formula for a manufacturer includes raw goods and unfinished product in inventory. Going without an OTB plan altogether means you’d get to April and not have enough inventory to cater to the shoppers buying t-shirts earlier than expected. This course will focus on planning, designing and financing of athletics facilities. In addition attention is accorded to the primary goals and objectives of facility managers. The Fashion and Retail program provides a sound body of knowledge from which to launch a successful career in retailing. The curriculum provides professional courses in both general retailing and in your concentration of choice.

Toolio helps you crunch these numbers so you can save time, reduce errors, remove guesswork, and focus on the fun stuff. That’s why we’ve created this list of the most important retail math formulas that you should constantly be monitoring. The number of weeks a given amount of inventory will last at the current rate of sale.

Global learning experiences organized by the department may also satisfy the requirements of this course. For example, the Fashion Merchandising week-long study abroad trip to a fashion capital may fulfill the course requirement with approval. Students will participate in engaged learning activities and work with a designated faculty mentor on appropriate deliverables to earn credit for the course. Formed to help you grow professionally, gain a deeper understanding of retail, and network with industry professionals.

For example, if you have a wallet that costs you $15 to make or to purchase at wholesale, then the IMU is the measurement of how much you mark up the wallet when you sell it to the customer. From fashion start-ups to ongoing business, fashion professionals must be savvy regarding the legal decisions and regulatory developments that affect fashion companies. This course explores intellectual property protection, licensing, anti-counterfeiting and litigation. It also covers the legal aspects for start-ups, and commercial transactions in local, custom, and international settings. Just as importantly, students will learn about the legal challenges and caveats in fashion advertising, marketing and celebrity endorsements.